Friday, October 29, 2010


I'm the font Scriptina. It's an ugly, overdone font with obnoxious swirly descenders and ascenders that people like to use for wedding invitations. All the designers in my dept are annoying fonts.

Laura D went as a Roguefish. Everyone in her dept. is a fish of some kind. Good job, Deeseph. Hey Mandi, come trick or treating at 3:30. You can even bring the kids.

Thursday, October 28, 2010

"Text to use" means Font Suggestion



This is what the Creative Brief said. So we all do logos for the company name "papryus". I put in my comments "Is Papyrus intentionally misspelled?"

After looking at all the initial comps, the client writes a revision brief that says "the script suggestion was papyrus the NAME OF THE JEWELRY LINE IS ENHANCING LIGHT"

Nowhere in the Creative Brief had this been mentioned. This is awesome, because:
A) They're suggesting we use the most overused ugly font on our computer, and
B) They figured we'd just intuitively know what their company name is.

Wednesday, October 27, 2010

Animal Logo Wednesday - Dove

Doves produce "crop milk" which is secreted by a sloughing of fluid-filled cells from the lining of their alimentary tract. Not only is it delicious on toast, it's what they make Dove Soap out of.

Wednesday, October 20, 2010

Tuesday, October 12, 2010

And He's Got a Lot of Guns: A Story of Revenge and Brotheres

Sometimes I get awesome ideas when I'm sleeping, and when I say awesome I mean retarded. The other night, I woke up at 3 am, fresh from a good long dream with lots of action and story arcs. I didn't want to wake up in the morning with it forgotten, because I could flesh out the details and have a bestseller. I couldn't find a pen. I grabbed my laptop.

Here is is, exactly how I wrote it.

extreme bullies terrorists threaten that if a man rancher that if he tells cops they will kikll his family. he calls cops and they come adn bullies show up to kkill famile and he waits for he rigth moment with sheriif there and a midget starts climbing attic ladder and he shoots him off and then shoots leader. Hes john m browning and theyre bothe=brotheres and the rest is him defending family and hes got a lot of guns and isabel asked if he called cops and he said yes and she looked relieved. set in old west but lots of details aout john m and awesomeness

So it looks like a kind of re-writing of the John M Browning story. By the way, good luck stealing this. I'm putting a ™ right here: TM

Wednesday, October 06, 2010

Logo Wednesday-A Quick Little Story About Animal Logos

Today it's SuperGator vs. MegaFrog. The Creative Brief said this:


We want animal mascot to have a cartoonish appearance with human like facial expressions, not a standard animal photo"

I don't know why this is under things they DON'T want, but oh well. They didn't specify which animal (which should have raised some red flags), but all the designers did a good job and gave them various mascots to choose from. Their initial comps included a dog, wolf, penguin, koala bear, rabbit, cheetah, and these two guys.

He chose my frog, because he liked the pose and expression. Then the Revision Brief said this:

"maybe experiment with different animals with similar likeable, big cat, or dolphin maybe. Maybe, add some clothing to the animal character to make him "hip" or "cool" like possibly sunglasses, maybe a bermuda shirt."

So then we gave them another dog, 2 dolphins, a lion, and a modified frog. After many rounds of revisions, they finalized on this cute little animal mascot.