TEXT TO USE IN THE LOGO
papryus
This is what the Creative Brief said. So we all do logos for the company name "papryus". I put in my comments "Is Papyrus intentionally misspelled?"
After looking at all the initial comps, the client writes a revision brief that says "the script suggestion was papyrus the NAME OF THE JEWELRY LINE IS ENHANCING LIGHT"
Nowhere in the Creative Brief had this been mentioned. This is awesome, because:
A) They're suggesting we use the most overused ugly font on our computer, and
B) They figured we'd just intuitively know what their company name is.
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