Monday, June 18, 2007
There's an old saying in the ad game...
This week, the topic of the logo design podcast was Why The 2012 London Olympics Logo Sucked. After listening to the latest podcast, not only did I notice a lot of chapter mistakes (which aren't my fault) but a really negative, derisive tone (which is totally my fault). I sound really "high and mighty". But this logo just got me really agitated. Why does such a talented designer, Wolff Olins, think he can just ignore basic design principles like legibility? Why bright pink? Why do I hate the 80's so much?
Jon Stewart pays tribute to it here. I thought he had exactly the right tone. I remember really liking Nutsy the Olympic Mascot.